I am now the proud owner of a brand new and increasingly obsolete horseless carriage. At least that’s what I fear as technology marches on.
While my car has the latest “innovative control concept,” with “intuitive and interactive” functions, it has me at the steering wheel. And, apparently, I am soon-to-be outdated technology. At least that’s the plan in a future that aspires to autonomous cars, also known as driverless or self-driving cars.
I already had one step in antiquity, with my preference for manual-drive transmissions in a world of automatics. Recently, a parking-lot attendant told me he was impressed I drove a manual. I was impressed with the poor timing of his remark, having just parked at a funeral home to bid farewell to a beloved aunt.
No matter. He may someday be as obsolete as me, once autonomous cars hit the road. And it may happen sooner than later, considering all those investing and developing the technology. Among the short list of players are Google, General Motors, Tesla, Apple, Mercedes-Benz, and Audi.
Just this month, driverless cars gained the same legal status as a human driver. No, I didn’t make that up. The National Highway Traffic Safety Administration responded to a letter from Google asking for clarification on the word “driver.” The answer included, "If no human occupant of the vehicle can actually drive the vehicle, it is more reasonable to identify the ‘driver’ as whatever (as opposed to whoever) is doing the driving."
I don’t know what’s scarier. Sharing the road with human drivers prone to texting, applying makeup, shaving, and reading while driving, or relying on technology to never fail while barreling down the highway.
Maybe I’ll be more eager to give up the driving reins when I’m too old to navigate safely on my own. But that’s down the road a ways.
Until then, you can find me in my sport sedan, stick shift in hand, enjoying the ultimate driving experience.
* * *
March 1 UPDATE: "Google says self-driving car hits municipal bus in minor crash"
Former corporate communicator turned solopreneur, now retired. I do good work, just not a lot. I'm working out more and volunteering (mostly voting & vaccines).
Monday, February 22, 2016
Monday, February 8, 2016
CEOs as Social Media
Social media is the answer. What was the question? It doesn’t seem to matter.
The ubiquitous nature of social media has left corporate staffs scrambling. As they work to create a distinctive social strategy, they can find it’s like lacing up sneakers while running.
Too often, they latch onto the idea of making the CEO the company’s chief social sage. While that may work in some industries, few CEOs will ever become top influencers on LinkedIn, trend on Twitter, or go viral on YouTube.
But every CEO makes an impact in person. From plant tours to Rotary Club speeches, employee meetings to business dinners, every face-to-face meeting presents an opportunity to engage and persuade. It is here, in front of stakeholders of all kinds, where CEOs can be their most social – and effective.
People want to see, hear, and talk with the chief executive. They want to be in the presence of the leader to get a sense of who this person really is. The company’s business may be conducted in the cloud, but its CEO needs to keep feet on the street.
It’s not a hard thing to do, considering all the opportunities to meet with different groups. Speeches can easily become the vehicle for CEOs to amplify their social impact. In minutes, they can influence a roomful of people using just words. This in-person, socially delivered communication can then become the springboard for engaging broader social media channels, as staff leverages the effort by linking, tweeting, posting, and blogging clips or transcripts to gain a broader reach.
For some CEOs, especially those in technology industries, it makes sense to have a higher profile in online social media. And marketing agencies often advocate for CEO involvement to establish thought leadership, strengthen brand credibility, and shape their company’s reputation, no matter what business they’re in.
While CEOs may feel pressured to jump into tweeting or blogging, it’s worth remembering social media is just one arrow in the communications quiver. Companies might well need to beef up their presence in online forums, but that doesn’t mean the CEO always has to be front and center.
The key for CEOs is to focus first on being social in the true sense of the word. In person. One on one, or one to many. Speaking from the heart. Sharing insights and intentions. Shaking hands. Creating community. The “media” part of being social can always follow.
The ubiquitous nature of social media has left corporate staffs scrambling. As they work to create a distinctive social strategy, they can find it’s like lacing up sneakers while running.
Too often, they latch onto the idea of making the CEO the company’s chief social sage. While that may work in some industries, few CEOs will ever become top influencers on LinkedIn, trend on Twitter, or go viral on YouTube.
But every CEO makes an impact in person. From plant tours to Rotary Club speeches, employee meetings to business dinners, every face-to-face meeting presents an opportunity to engage and persuade. It is here, in front of stakeholders of all kinds, where CEOs can be their most social – and effective.
People want to see, hear, and talk with the chief executive. They want to be in the presence of the leader to get a sense of who this person really is. The company’s business may be conducted in the cloud, but its CEO needs to keep feet on the street.
It’s not a hard thing to do, considering all the opportunities to meet with different groups. Speeches can easily become the vehicle for CEOs to amplify their social impact. In minutes, they can influence a roomful of people using just words. This in-person, socially delivered communication can then become the springboard for engaging broader social media channels, as staff leverages the effort by linking, tweeting, posting, and blogging clips or transcripts to gain a broader reach.
For some CEOs, especially those in technology industries, it makes sense to have a higher profile in online social media. And marketing agencies often advocate for CEO involvement to establish thought leadership, strengthen brand credibility, and shape their company’s reputation, no matter what business they’re in.
While CEOs may feel pressured to jump into tweeting or blogging, it’s worth remembering social media is just one arrow in the communications quiver. Companies might well need to beef up their presence in online forums, but that doesn’t mean the CEO always has to be front and center.
The key for CEOs is to focus first on being social in the true sense of the word. In person. One on one, or one to many. Speaking from the heart. Sharing insights and intentions. Shaking hands. Creating community. The “media” part of being social can always follow.
Sunday, January 24, 2016
What makes you laugh out loud?
Even before Saturday’s storm brought “much of the East Coast to a standstill,” as the headlines screamed, my getaway was planned.
It's an annual event scheduled for the short, dark, cold days of winter. The kind of days, and nights, where sheltering indoors seems preferable to venturing into the world. Too many days of this kind, with or without snow, and I begin to get cabin fever. I’m not the only one.
Years ago, after the world survived the previously unknowable outcome of Y2K, popular media began to focus on “Best of" lists of the previous millennium. Best movies, best songs, best films, well, you get the idea. A group of friends decided comedy was getting short shrift. Why not get together and devote a night to things that made us laugh. Timing was perfect, because it was winter, and dreary, and we all had cabin fever.
And so Cabin Fever Comedy was born. The participants are a small group of creative types, mostly in the video industry, who share clips, skits, and drinks (lots and lots of drinks). We tend to take over a quaint and proper B&B for the night, dragging in cables and equipment and media storage devices.
My biggest question each year, as I prepare, is this: What made me laugh in the past year? Deciding what was really funny is harder than you might expect. And with today’s political shenanigans, and volatile financial markets, I haven’t had a good laugh in a while.
I often find things amusing. Or clever. There are TV shows I enjoy, in which there are funny actors. And there are videos that make me smile. But what I’m really looking for are things that make me laugh. Out loud. And that have a good chance of making others laugh, too.
Occasionally, Cabin Fever Comedy presentations share visual tricks or innovations in the video trade. Or we watch really beautiful footage, while we “Ooh” and “Ahh.” But nothing says comedy like a loud, deep belly laugh. And those are hard to come by.
So I open the question to you, dear readers, hoping to crowdsource a little comedy. Things on kittens, practical jokes, and pratfalls won’t cut it. Nor will clips of late night talk shows or Saturday Night Live – been there, done that.
Got anything else that made you hold your sides, brought tears to your eyes, and had you begging for mercy so you could catch your breath?
I sincerely hope that you have…and will share. Cabin Fever Comedy is six weeks away, and counting.
It's an annual event scheduled for the short, dark, cold days of winter. The kind of days, and nights, where sheltering indoors seems preferable to venturing into the world. Too many days of this kind, with or without snow, and I begin to get cabin fever. I’m not the only one.
Years ago, after the world survived the previously unknowable outcome of Y2K, popular media began to focus on “Best of" lists of the previous millennium. Best movies, best songs, best films, well, you get the idea. A group of friends decided comedy was getting short shrift. Why not get together and devote a night to things that made us laugh. Timing was perfect, because it was winter, and dreary, and we all had cabin fever.
And so Cabin Fever Comedy was born. The participants are a small group of creative types, mostly in the video industry, who share clips, skits, and drinks (lots and lots of drinks). We tend to take over a quaint and proper B&B for the night, dragging in cables and equipment and media storage devices.
My biggest question each year, as I prepare, is this: What made me laugh in the past year? Deciding what was really funny is harder than you might expect. And with today’s political shenanigans, and volatile financial markets, I haven’t had a good laugh in a while.
I often find things amusing. Or clever. There are TV shows I enjoy, in which there are funny actors. And there are videos that make me smile. But what I’m really looking for are things that make me laugh. Out loud. And that have a good chance of making others laugh, too.
Occasionally, Cabin Fever Comedy presentations share visual tricks or innovations in the video trade. Or we watch really beautiful footage, while we “Ooh” and “Ahh.” But nothing says comedy like a loud, deep belly laugh. And those are hard to come by.
So I open the question to you, dear readers, hoping to crowdsource a little comedy. Things on kittens, practical jokes, and pratfalls won’t cut it. Nor will clips of late night talk shows or Saturday Night Live – been there, done that.
Got anything else that made you hold your sides, brought tears to your eyes, and had you begging for mercy so you could catch your breath?
I sincerely hope that you have…and will share. Cabin Fever Comedy is six weeks away, and counting.
Monday, January 11, 2016
Always on is not always best
I have become an eager consumer of quite a bit of
technology, from mobile commerce and VOiP calling to streaming video,
online chats, and Sirius radio.
Technology keeps me connected to the larger world, allowing my small business to function seamlessly with global clients.
On a personal level, technology brings me more news and entertainment options than I could consume in ten lifetimes. Yet the best part of all these technologies is the most basic of features: the OFF button.
Less can definitely be more in this age of always-on communication and global news cycles. Enough can be plenty. And too much of a good thing can be a waste of time.
Case in point: I have on-demand video. I have Roku video streaming. I have Amazon Prime and Amazon Fire TV media player. I have Chromecast. I even have an old-fashioned antenna in my attic for over-the-air channels on secondary TVs. So, what did I ask for this holiday season? Netflix.
Don't get me wrong, I love the range of choice and new programming. But I would have to be laid up for years to see even a fraction of what's on my watch list.
Finding more time to watch TV was not among my New Year's resolutions. Instead, I was planning more days at the gym, adding an exercise class, taking advantage of this mild winter to hike the nearby fields and trails.
With technology, it seems that I can have it all, at least in terms of choice. But in reality, I should never expect to take advantage of it all.
Sometimes the best option is to turn off the TV, the laptop, the tablet, and the smartphone, and reconnect with the real world. Smell the coffee, or the roses, and take a moment to appreciate what's right here, right now.
No subscriptions, monthly fees, or updating required.
On a personal level, technology brings me more news and entertainment options than I could consume in ten lifetimes. Yet the best part of all these technologies is the most basic of features: the OFF button.
Less can definitely be more in this age of always-on communication and global news cycles. Enough can be plenty. And too much of a good thing can be a waste of time.
Case in point: I have on-demand video. I have Roku video streaming. I have Amazon Prime and Amazon Fire TV media player. I have Chromecast. I even have an old-fashioned antenna in my attic for over-the-air channels on secondary TVs. So, what did I ask for this holiday season? Netflix.
Don't get me wrong, I love the range of choice and new programming. But I would have to be laid up for years to see even a fraction of what's on my watch list.
Finding more time to watch TV was not among my New Year's resolutions. Instead, I was planning more days at the gym, adding an exercise class, taking advantage of this mild winter to hike the nearby fields and trails.
With technology, it seems that I can have it all, at least in terms of choice. But in reality, I should never expect to take advantage of it all.
Sometimes the best option is to turn off the TV, the laptop, the tablet, and the smartphone, and reconnect with the real world. Smell the coffee, or the roses, and take a moment to appreciate what's right here, right now.
No subscriptions, monthly fees, or updating required.
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