Wednesday, January 19, 2011

Tweeting the Trenta

Tweets about the new 31 oz. "Trenta" size drink at Starbucks just keep rolling in. At least the Trenta has eclipsed talk about the revised Starbucks logo. A smattering of Trenta tidbits from Twitter:

@ConanOBrien Conan O'Brien
I can't wait to try the new gigantic Starbucks size, "Trenta". Or as it's called in The Midwest, "A Medium". 

@CocosNumber2Fan Laurel Noel
Is the Starbucks Trenta THRICE as big as the tall? @ConanOBrien @TeamCoco 

@denisleary Denis Leary
Starbucks has a new giant coffee named Trenta. Comes w/ David Blaine inside holding his breath. 

Kindergarten teachers, you can thank Starbuck's when, 5 years from now, every other kid in your class is named "Trenta". 

@HideSeekMedia Hide and Seek Media
Is the New Starbucks "Trenta Cup" Bigger Than Your Stomach?   

@curiouslyp Simon Kendrick
Seriously, who would want a litre of coffee from Starbucks? Trenta size fail 

@Oksanap Oksana Poltavets
RT @FTFnews Did you hear that @Starbucks is rolling out a new 31ozTrenta size?! - this could feed an army! 

@dclovesfood W. Mark Felt
Folks - just b/c Starbucks is serving the trenta, doesn't mean you have to drink it 

@slkfinger Shawn Finger
Is the point of the #trenta to match your ounce size to your BMI? 

@Leslie_Kerr Leslie Kerr
every1 realizes the @starbucks trenta is not the 1st drink of that size, right? It just evens the playing field w/DD, McD 

@angryczeck Jeremy Harper
My bladder has waved a preemptive flag of surrender to Starbucks Trenta. 

@atzezwirs atze zwirs
Can you die from #caffeine!? #starbucks introduces the #trenta which is bigger then your stomach! 

@wovencharlie Charles Schulze
What did he die of officer? Well mam he tried to finish his Trenta without a bathroom break. 

@andreastokes andrea stokes
@johnson_s RT @angryczeck: The Starbucks Trenta doesn't look *that* big on Google Earth. 

@AkaashAchreja Akaash Achreja
Is the Starbucks Trenta REALLY necessary? I mean, are people out there finishing their Ventis and saying "If only this were 50% larger...."? 

@ordinarycitizen Justin Phillips
Trenta? Really, Starbucks? Who needs 30 ounces of coffee? Are you trying to turn everyone into Gary Busey? 

@DSKinsel d.s. kinsel
@Starbucks got a new fancy named size coming out....#Trenta....y cant they just call it the "big azz" size...who drinks tht much coffee? 

@MarshallRamsey MarshallRamsey
Starbucks named it's new biggest drink size, "Trenta" because "Bladder Splatter" wasn't as cool sounding. 

@mcrumr mcrumr
Starbucks extra large size is named Trenta...I think that's French for bladder explosion 

@Mushy187 Matua
Starbucks to offer Trenta sized drinks. It's nice to have another ridiculously named size that I can avoid purchasing. 

@shawndecker shawndecker
Cool that @starbucks has named a drink the "Trenta" to say congrats to @trent_reznor for winning a Golden Globe. 

@DeanneGetreu Deanne Getreu
#Starbucks named their new 31oz. drink #Trenta because it's shorter than "liquid diabetes and colon cancer". 

@UrbanB Ben Urbanski
Starbucks announces a 31oz sized drink. Named Trenta. SO EXCITED TO DIE OF CAFFEINE OVERDOSE!!!

Monday, January 17, 2011

A better mousetrap?

For some reason, mousetraps are often invoked when the subject of product innovation is discussed. "Build a better mousetrap, and the world will beat a path to your door."

I get the concept, but sometimes its application escapes me. Take dental floss. It's the one product I know where only a small bit gets used. You pull off a long string, wrap it around your fingers several times, and then use a little section for just a few seconds before throwing it away.

So how many types of dental floss does the world really need? A lot, apparently, as I found on my last trip down the dental-supply aisle. Once home, a quick search on Amazon returned 864 results for dental floss and flossers (for those who want to add another level of sophistication to the process).

It amazes me to find soooooooo many varieties of something I used to consider a commodity.

There's woven floss and waxed shred-resistant tape. Procter & Gamble's Crest brand sells Glide and a new, improved version -- Comfort Plus -- billed as "Twice as Soft as Glide Original!" Johnson & Johnson sells Reach, a brand that includes a "Gum Care" version embedded with fluoride and "Total Care Plus Whitening," which has "micro-grooves technology plus baking soda" to remove stains "like coffee, tea and wine." 

And let's not forget flavors: mint, cinnamon, even banana (from Monkey Floss, natch).

Talk about brand extensions. Geesh. I don't know if all this innovation has made the orally conscious beat a path to J&J's or P&G's doors, but my own medicine cabinet is messy with samples spilling off the shelves.

I can't believe one type of floss is that much better than another; still, it doesn't hurt to try.

Wednesday, January 5, 2011

Multilingual or lingua-phobic?

Learning a second language -- or even three or four -- can give you a clear advantage in a globally connected world. If you can converse with people in their native tongue, it's much easier to get around and to get along.

I've traveled to places overseas where key phrases and sign language were all I could muster, but as long as I made the effort, all was good. And in most tourist destinations, English was usually spoken or, at least, somewhat understood.

I wish we had the same appreciation for languages here in the U.S. In my own hometown of Philadelphia, there was the now infamous controversy over a sign at Gino's Steaks that read, "This is America: When ordering please 'SPEAK ENGLISH.'"

That was several years ago, but the incident came to mind after reading a business flyer that was stuck in my mailbox yesterday. One of the claims from this cleaning service is, "We speak ENGLISH."

To which I say: Pourquoi? I didn't know housecleaning required discourse.

I may be firmly rooted in the English language, but I aspire to appreciate, if not completely understand, other languages and cultures. I've even taken a first step to reacquaint myself with the little bit of French I learned in high school by buying the beginner Rosetta Stone course. The initial immersion lesson seemed effective; I've just got to make it a priority to complete Level 1.

Good thing there's plenty of time before my next trip to Paris.