Sex, drugs, and rock ‘n’ roll. Manny, Moe, and Jack. This, that, and the other thing.
The rule of three proves itself time and again. In writing, sets of three characters or events are more effective for engaging readers and telling a story.
More broadly, three examples are frequently used to prove a point.
Three things set a cadence, making the overall idea more interesting, memorable, and enjoyable. At least that’s the theory. But there’s always someone who doesn’t get the memo.
I recently received a donation thank-you letter from a local charitable organization involved in literacy. As a freelance writer, I tend to read such written materials more closely than others might. I pay attention to phrasing, grammar, and the rhythm of the language.
There was nothing wrong with the one-page letter, but it felt jarring to my ear. The rule of three went out the window. Instead, it hit hard on a diminished version—the rule of two—as excerpts below show:
- With your involvement and backing…
- …providing open and free access
- …to information and enlightenment.
- …variety of materials and programs
- …that you and your fellow patrons
- …our lively and exciting summer schedule
- …utilizing and supporting
I don’t know why the writer so heavily favored pairs of examples instead of the more common sets of three. Maybe three really is a crowd. Or maybe I’m overthinking this. I'm guessing the latter.
So, here is my delayed response to the thank-you letter: You’re welcome.
Perhaps it is the rule of the metronome ... perfect for bedtime reading. (And I appreciate your overthinking, as ever.)
ReplyDeleteSuch overthinking comes from years as an in-house writer, where copy review cycles were extensive and exhausting. I'm guessing you can relate.
ReplyDelete