Simple pleasures

When it comes to conveying information--whether about a product, service, or institution--there are many stops along the spectrum of complex to really simple. Some writers aim for an intellectual approach that often turns into densely written prose that's guilty of MEGO (making "my eyes glaze over"). Others mistake "simple" for simpletons in the audience. And sometimes, communicators get it right--and funny.

• View this "plain english" explanation of new release distribution on PRWeb.
• Or this recruitment video for Post University.