Sunday, February 22, 2009

A smile I can do without

Yes, times are tough, but is a bargain always a bargain? I recently went to the Greater Philadelphia Home Show. It was packed. Maybe the free admission and free parking had something to do with the crowds lining up around the building. Once inside, it seemed the vendors were getting good interest in their products and services. All was about what I expected…until I turned the corner on the last aisle. There I saw several dental chairs filled with people getting their teeth whitened. At the Home Show. In public. As the masses milled around.

Once home, I did a quick Internet search and found that this is an up-and-coming “business” opportunity. You don’t need to be a dentist; instead, you’re a dealer. Taking your reclining chairs and LED light activators on-site for quickie whitenings at conventions, bridal showers, garden shows—just about anywhere.

I’m still in a state of shock and awe. My teeth hurt just thinking of the possible complications.

I’ve gotten used to seeing chair massage and spine assessments at public events, but dental procedures? What’s next—laser eye surgery in food courts? Hair transplants for balding golfers at the first tee?

Is there no modesty? Must everything be shared and on public display?

One news release I found claims “Teeth whitening has potential for unlimited income.” And you can “Be your own boss.”

That may be true, but I prefer to trust my smile—and any other healthcare matter—to the professionals. The ones with the proper initials after their name. In the privacy and comfort of their medical offices.

ADDENDUM: Shortly after posting this piece, I saw a commercial for the CBS Cares Colonoscopy Sweepstakes. Really. With the online promotional materials claiming: "When the colonoscopy is about to begin, you'll be given drugs which will make you feel like you're at Woodstock... only without the music." I kid you not. Apparently CBS cares in a very strange way.

1 comment:

jgreenstine said...

I really like this story. What passes for privacy and propriety these days is hard to understand. Nice job.