Blogs. Landing pages. Magazines. Newsletters. Brochures. All make use of a tried-and-true story format that has become, well, tired and worn-out.
I’m talking about lists:
-- 3 Signs Your Boss Hates You
-- 6 Strategies for a Wealthy Retirement
-- 5 Ways to Overcome Shyness
-- 4 Tricks to Lose Belly Fat
We’ve all seen them. And, if we’re writers, we’ve all used them. Over and over. For years and years.
Now it’s time to stop – and here are 5 reasons why:
- Everyone, and I mean everyone, is doing it…and doing it to death.
- List items are often based on FOBOs – flashes of the blindingly obvious.
- Who can retain so many points anyway? I’m good for one or two, tops. The rest make my eyes glaze over.
- C’mon, we’re adults here. Don’t we deserve cogent arguments and reasoned writing? Let’s leave the learn-by-numbers approach to the early childhood educators, where it makes sense.
- Some points are a real stretch, included only because another item is needed to reach that magic number promised in the headline.
Leave your lists for their best-suited purpose: going to the grocery store.