Yes, I've adapted to Web 2.0, social networks, and next-generation "e" everything. Still, the technology and its implications continue to leapfrog ahead.
Such was the premise of a recent humor article, Subject: Our Marketing Plan by Ellis Weiner, published in The New Yorker (Oct. 19, 2009). It spoofs the marketing plan of a book publisher, in the form of a letter to one of its authors.
My takeaway (besides the giggles): Not everything "e"-social is better. It's hard to imagine how technology can fully replace good old-fashioned social skills when it comes to touching hearts, engaging minds, building trust, and motivating people to take action.
At some point, it takes the personal touch of a real live person to make a difference.