Monday, February 5, 2018

How much would you pay?

Twice in recent weeks I’ve heard from organizations that want to help me sell my business. Not that AMY INK is for sale. But firms are out there encouraging me to plan my exit strategy. One asks:
  • Are you tired of the day-to-day grind of running your business?
  • Are you interested in new challenges?
  • Do you want to spend more time with your family?
If I can answer “yes” to any of these questions, it’s the start of the end. They don’t want me to risk burning out or face a declining business that hurts a final selling price. How thoughtful!

So I checked another source, “4 Signs That It’s Time to Sell Your Business.” Apparently, you’re primed to sell if:
…You’re on 4 or 5 different medications.
… The company has outgrown your skill set.
…The market might be moving against you.
…A lucrative opportunity presents itself.

With that last thought in mind: How much would you pay for AMY INK? Granted, there is nothing really to buy. It’s just me. In my home office. Tapping away on my computer. Helping clients tell their stories.

If you wanted to buy the business, would you move into my house? Use my well-worn equipment (my printer can send faxes!). Try to mimic my writing style.

I do have an exit strategy. It's just not one any outside consultant can help plan or execute. It’s me deciding when I can no longer string two thoughts together to write a cogent story.

That may not be the most profitable way to monetize what so far has been 18 successful years of AMY INK. But it works for me.
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UPDATE 2/7/18: Now I'm getting followup calls from these business-sales consultants. They would be better served by doing more homework on their prospect list.

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