Monday, November 28, 2016

Why I follow you…or not

There’s a lot made of the follows and likes on social media. Articles offer tips on ways to get more followers. Businesses of every stripe plead to be liked. Some social awareness marketing sites offer shortcuts to those who want to, in essence, buy followers, likes, and shares for their business, their brand, or themselves.

I started my blog in 2008 and joined Twitter in 2010 to see what social media was all about. I began to follow people I knew personally or professionally. I followed thought leaders and people who made me laugh. I looked for favorite news outlets and interesting sites.

There’s no great rhyme or reason to my following, or unfollowing, strategies. A follow or like doesn’t mean I’m a true-blue, faithful fan. And an unfollow doesn’t mean you’ve lost my confidence. There’s no analytic or deeper meaning here. I’m just a fickle consumer of social media.

I recently began following a number of local and national politicians on Twitter. No, wait. Don’t stop reading now. It’s not what you think. There’s an old saying, “Keep your friends close, but your enemies closer.” So I am testing a theory about listening to people I otherwise might avoid. I am trying to get more insight into differences, discover plans that may be in the works, and see if there is any common ground in uncommon areas.

So far, my experiment is proving only partly successful. I’ve had to unfollow a few who seem untethered to reality as I know it – and to those who post mainly platitudes and party lines, with little original thought to contribute. On the other hand, I am beginning to feel a little more informed about who is saying what or doing something for, or against, things that matter to me.

As social media has evolved, it has gained far more impact and influence than most could ever have imagined. Where it goes from here is just as unknowable. The only thing that seems certain is continual tinkering with technology so that today’s hot networking sites will one day be leapfrogged by something even hotter.

Me? I can’t wait to follow what’s next.

No comments: