Saturday, November 3, 2012

It's a shore thing

Hurricane Sandy hit hard on many of the places that formed my childhood and vacation memories. The Jersey shore. Boardwalks. Long stretches of beach. Boating on the bay. Wading in the waves.

The impact of Sandy is still being felt and dealt with, to varying degrees of success.

Yet, just as the stars aligned to create this Frankenstorm, another set of stars united for an amazing one-hour telethon, Hurricane Sandy: Coming Together.

A constant crawl across the bottom of the screen encouraged contributions to the Red Cross, either by:
  • Texting the word REDCROSS to 90999 to donate $10, or
  • Going to iTunes, where you could donate in increments up to $200, or
  • Visiting the Red Cross online or at1-800-RED-CROSS.
Only though this last, relatively low-tech option could you give an amount of your own choosing: $5, $500, $5,000. Whatever you felt was right in your heart and your wallet.

It's great that texting has becoming a quick and easy way to support a worthy cause, and if the volume of tweets are any indication, many people chose this option. But $10? Why can't it be just as easy to donate more than the least amount, for those who are able.

Just think about how far $10 will (or won't) get you in a single day at the shore, while the memories created are priceless.

So for those of you fortunate enough to have escaped Sandy's punishment, feel moved to help those who didn't, and have some extra cash, consider making a contribution that falls somewhere between $10 and priceless. Even if you have to be old fashioned about it and write a check.

It's not the least you can do. It's better.





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