Tuesday, March 13, 2012
So the first thing I do every morning is check for emails and clean out my inbox. If more than a dozen have collected overnight, I start to hyperventilate, thinking something has gone seriously wrong with a project.
So when I used my father's computer recently and saw an inbox stuffed with 62,391 emails, I was gobsmacked. I didn't think that large an accumulation was even possible.
Now, I do a lot of online ordering, and every order automatically subscribes me to one or more newsletters or emails or other customer-relationship vehicles. This makes me religious about hunting down and clicking the teeny tiny "unsubscribe" links at the bottom of the page. Just about every time I get the immediate response: "Please tell us why you want to unsubscribe."
I never have because I don't know exactly what to say. "You and thousands of others send me too many emails." "I find your constant messages a distraction while I'm working." "I just wanted a pair of jeans, not a relationship."
Now I have the perfect response: "I don't want to follow in my father's footsteps."