Now it's gone viral.
Not to be outdone, OldLogo is also tweeting, @OldGapLogo.
Yes, I realize it's all good fun. And I'm sure this will become another success story for the power of social networks.
But the real winner? The Gap, natch. It doesn't matter if people love or hate the logo, as long as they keep talking about the Gap. And the value of all this exposure? Priceless.
UPDATED Oct. 12, 2010: Gap ditched its new logo mere days after this post. (I claim no responsibility.) Responds NewLogo on Twitter: "I HAD feelings. Jerks. Now I'm just numb – I don't know who I am anymore!" And from OldGapLogo: "Well...looks like my work here is done. Peace. I'm out."