To Twitter or not? Here are two arguments for your consideration:
1) Peter Shankman, in his "Help a Reporter Out" evening email on June 24, writes:
"Is Twitter changing the world? Just check out what's up in Iran. Or Dell - Dell computers announced that they had brought in an additional $3 million in sales from their outlet store through the use of Twitter. Pretty cool considering that it appears one person manages that Twitter account for Dell..."
But before being swayed by these exceptional examples, make sure to get some balance with the following:
2) Matt Jones, of Advertising Age, presents his insightful perspective in "Why I Hate Social Media: Because Media Itself Just Isn't That Interesting--Not Even The Social Kind."